{"id":64,"date":"2020-08-23T01:14:41","date_gmt":"2020-08-23T01:14:41","guid":{"rendered":"https:\/\/mundohosting.cl\/blog\/?p=64"},"modified":"2020-08-27T02:33:50","modified_gmt":"2020-08-27T02:33:50","slug":"que-es-google-ads","status":"publish","type":"post","link":"https:\/\/hostingprofesional.cl\/blog\/que-es-google-ads\/","title":{"rendered":"\u00bfQu\u00e9 es Google Ads?"},"content":{"rendered":"<div class=\"section\">\n<p><strong>Google Ads es lo que antes se conoc\u00eda como\u00a0Google Adwords.<\/strong>\u00a0Tras un cambio de estilos y de funciones, Google ha decidido modificar gran parte de las herramientas que pone a disposici\u00f3n de particulares y empresas. Dentro de su sistema de publicidad y marketing para empresas, ha preparado tres herramientas diferentes, siendo una de ellas, Ads, la\u00a0<strong>especializada en la publicidad a trav\u00e9s de Internet.<\/strong><\/p>\n<p>Permite a las compa\u00f1\u00edas elaborar y publicar anuncios con los que mejorar su visibilidad en toda la\u00a0red de Display de Google, siendo uno de los m\u00e9todos de captaci\u00f3n de clientes m\u00e1s utilizado por las\u00a0agencias\u00a0y\u00a0expertos, y\u00a0<strong>consiguiendo un brutal alcance a trav\u00e9s de todo Internet<\/strong>. Actualmente, copa casi una cuarta parte de todos los clics que los usuarios realizan al hacer una b\u00fasqueda de cualquier tipo.<\/p>\n<p>La principal diferencia de Google Ads con respecto a Google Adwords es que se aprovecha del\u00a0Machine Learning\u00a0para presentar soluciones con las que mejorar los anuncios. Toma datos de la audiencia y de su interacci\u00f3n para conseguir un mayor rendimiento econ\u00f3mico en cada uno de los formatos publicitarios empleados, permitiendo as\u00ed una mayor rentabilidad a la hora de invertir en publicidad.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads es lo que antes se conoc\u00eda como\u00a0Google Adwords.\u00a0Tras un cambio de estilos y de funciones, Google ha decidido modificar gran parte de las herramientas que pone a disposici\u00f3n de particulares y empresas. Dentro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-64","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es Google Ads? - MUNDOHOSTING.CL<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mundohosting.cl\/blog\/que-es-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Google Ads? - MUNDOHOSTING.CL\" \/>\n<meta property=\"og:description\" content=\"Google Ads es lo que antes se conoc\u00eda como\u00a0Google Adwords.\u00a0Tras un cambio de estilos y de funciones, Google ha decidido modificar gran parte de las herramientas que pone a disposici\u00f3n de particulares y empresas. 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